You know you need plenty of positive, glowing, amazing reviews to grow your business – to get more clients/customers and make more money. And you're probably also aware that 90% of consumers read online reviews before visiting a business and that 88% trust online reviews as much as personal recommendations. The trick, though, is getting all those great reviews and managing your online business reputation. Reputation Desk can help with both tips and software to help you get more online reviews.
Just Ask – But Do It Right – to Get More Online Reviews
Did you know that 7 out of 10 customers will leave a review if you just ask them to? Just make sure you are tactful and avoid any high-pressure tactics. So all you have to do is ask to get more online reviews – as long as you do it in a way that lets customers know they are important to you and their opinion is valued. But you do have to get some things right for your asking to work.
Make It Easy
Keep in mind above all that people are busy and pulled in many different directions by competing interests these days. So you have to make it easy for them to leave reviews.
Customers will contribute reviews if you take the work out of by reducing the steps and clicks as much as possible and allowing them to use their favorite devices for reviews. A simple, accessible, easily understood review process will generate far more reviews. Also, make sure your review process is mobile friendly because nearly 60% of reviews on some third-party review sites come from mobile devices.
Ask at the Right Time
First, you need to ask when customers are the happiest and your business is fresh on their mind. That's usually right after they have used the product or service you sell. If a customer indicates she had a positive experience with your product or service, then ask her to leave a review on sites like Yelp or Facebook.
The time of day matters, too. Data indicates that review response rates jump up by nearly 20% between 1:00 pm and 3:00 pm on weekdays. The likeliest explanation is that people are returning to work and getting back to their desks and computers during that slow period right after lunch hour. So they are more receptive to review requests and have the time and inclination to oblige.
Ask in the Right Way
Also, in order to get more online reviews, you have to ask in the right way in the right venues. For example:
- Begin by showing customers that reviews benefit them by helping improve your company and product/service.
- Ask during the invoicing process when customers are already inclined to respond.
- Approach repeat customers because you already know they are satisfied and happy with your offering.
- Have a review page on your site because customers returning to your site are probably happy customers.
- If you use an email newsletter with regular valuable content, ask newsletter recipients because the principle of reciprocity will be in play here.
Use the Reputation Desk Solution to Get More Online Reviews
But don't stop there. Beyond just asking, you can also automate and centralize the whole thing. You can use a software solution, like the one offered by Reputation Desk, that comprises:
- Review generation
- Reputation monitoring
- Listing management
- Reviews microsite
It doesn't have to be a long, labor-intensive, expensive process to get more online reviews. Reputation Desk offers an easier, more affordable solution: review generation and reputation management software. With our software, you'll have an automated, centralized system to generate more reviews, manage your reputation, respond to reviews, and even keep your business information consistent and accurate across more than 45 directories. Schedule a demo today.