This day in age, most people will Google a business before going there or buying their product. When they do this the majority will look at the 5 star rating and scan through the reviews. Having great reviews and a high star rating can be crucial. People tend to give their money to companies that have a 4.1 - 4.7 star rating. Too high can seem fishy and too low speaks volumes about the service or product.
Google reviews can also help you to be seen in a search result before your competitors, which no other review platform is doing right now. These reviews can also boost your search engine optimization, which can be beneficial to bringing in more business. There’s no shame in asking your customers to review your company on Google.
People don’t like doing things unless they have to, so teaching your customers the easiest way to leave a Google review will make them much more likely to do so. You want to provide them with the fewest steps possible so they can complete it quickly and move on with their day.
If you have a brick and mortar location, consider having a tablet with Google opened up so that they can easily write their review on their way out. It takes just a few minutes and people are more likely to give you a review if you offer them the opportunity to do so in person. Negative reviews are bad for your business and should be dealt with immediately.
If you don’t already know how to write a review on google, we wanted to give you easy step by step instructions so you’ll be educated enough to talk to your customers about it. Follow the next set of instructions to learn how to write a Google review.
Open Google and search for your company
Open the Knowledge Graph for your company
Find the “Write a Review” Button
Copy the URL from the Google box that pops up on the screen.
Shorten the URL
If you’re asking people via email, text message or any form of alert on their device, you’re usually limited to a certain amount of characters. Find a free way online to make your URL shorter so that you can send it out via alert of social media. Once you have the shortened URL, copy it.
Paste your new URL into the review requests
Now you have your shortened URL that you’re easily able to send to customers that will easily allow them to leave a Google review for your business. If this seems like a lot to take in or do, there are services that can help your business by automatically sending out the links for you periodically. The cost is offsetted by the time you end up saving. Whichever way you choose, you are now more educated on how to get those customer reviews rolling in and get better SEO results on Google! If you need more tips to transform your business, this guide might be helpful.